JONES LANG LASALLE

EXPERIENCE MANAGEMENT SERVICE LINE 
 

2023 - 2024

EVENT SALES, MANGEMENT, MARKETING 
DOWNERS GROVE, IL
CLIENT: KORE INVESTMENTS

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• Led the development and execution of sales and marketing strategies, successfully driving social event revenue for Lakes at Lacey, a premier venue managed by JLL for KORE Investments.

• Exceeded the 2024 sales goal by Q1, achieving 133% of the target by August 2024.

• Managed an operating budget of $380K+ and a $55K marketing budget, ensuring profitability and driving sustained growth.

• Oversaw digital and social media agencies, optimizing website content and generating high-quality leads through strategic online presence management.

• Directed vendor partnerships, negotiating agreements, certificates of insurance, permits, and revenue-sharing terms.

• Collaborated with ownership, JLL property management, Allied Security & Janitorial to ensure smooth event operations and building compliance.

• Mentored and trained an Event Specialist, enhancing team performance and sales capabilities.

• Executed all events, vendor & client meetings, site walk-throughs

 

2017 – 2020                                                                                    
RETAIL TOURISM MARKETING & BUSINESS DEVELOPMENT
NEW YORK, NY
CLIENT: BROOKFIELD PROPERTIES

 

• Designed and executed an annual strategic plan to drive domestic and international tourist traffic to Brookfield Place NYC, achieving a 60% tourist and 30% local visitation split in 2019.

• Developed B2B strategic partnerships, increasing collaborations by 42% YOY through events, promotions, and alliances with hotel sales, concierge teams, DMOs, and BIDs.

• Amplified travel trade destination awareness and revenue opportunities through targeted sales calls, participation in WTM London trade show, and in-market FAM events.

• Created and managed tourism products, including curated shopping packages and the Insider Pass tourist incentive, promoting them through sales calls, email campaigns, and trade shows.

• Managed a $175K annual budget, overseeing projections, planning, and procurement, and delivered paid media campaigns with 25% CTOR, 40% CTR, and 825K impressions.

• Developed training materials and conducted in-person training for property concierge teams on B2C tourism initiatives.​

 

NATIONAL TRUST FOR HISTORIC PRESERVATION

​THE EDITH FARNSWORTH HOUSE

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2022 – 2023

MARKETING & FUNDRAISTING EVENTS MANGEMENT & EXECUTION 

PLANO, IL 

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• Planned, managed and executed sold out biannual fundraising event Modernism Road Rally Tour of Homes in off-site in Flossmoor, IL, June 2023.

• Increased visitor engagement by 25% through strategic incentives at trade shows and boosted social media presence (Instagram reach by 5% and Facebook engagement by 21% YOY.

• Managed social and digital content, achieved average 50% click-to-open rate across email campaigns.
  
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MACY'S, INC.
    

2015 – 2017
REGIONAL TOURISM MARKETING &  DEVELOPMENT – Midwest & Mid-Atlantic
CHICAGO, IL  

       

• Leveraged national marketing strategies to develop local and regional tourism marketing plans, driving $1.1M in tourist sales from 40K international and domestic visitors to five Macy’s flagship stores in Chicago, Minneapolis, Philadelphia, and Washington D.C.

• Managed a $60K bi-annual media and operational budget, achieving $323K in sales with a 7:1 ROI through OTA partnerships, tour operators, paid media, DMO marketing, and hotel partnerships.

• Implemented and managed programmatic digital ad campaigns across DMO/CVB digital media sites, generating an average of 336K impressions and a 2.0% CTR per ad, collaborating with in-house media teams on copy and creative development.

• Led a team of twelve associates across three visitor centers, focusing on promoting and selling private brand and partner tourism product, enhancing guest experiences, and meeting revenue goals

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STYLE FOR HIRE, INC.

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2012 – 2014
​CHICAGO AREA MANAGER & PERSONAL STYLIST

Style for Hire (SFH), co-founded by Stacey London, was national network of trained and certified personal stylists who brought affordable in-home wardrobe advice and shopping assistance to customers. SFH provided ongoing professional development to its stylists, a sophisticated website for interacting with clients, and partnerships with a range of retail and service partners to provide discounts and VIP services to its clients. The start-up organization ceased operations in early 2014.

• Through grassroots outreach developed strategic partnerships or sponsorships with service providers, retailers, professional organizations to drive SFH awareness, client acquisition and revenue within market.
• Developed and implemented local marketing activations that supported overall business development goals and generated 30+ new clients, 100 stylist appointments and estimated $20K revenue over 6 months in 2013
• Managed and led coordination and execution of high-volume national partnership events with Saks Off Fifth and Westfield Properties in Chicago and Dallas markets which generated $500K-$1M per event

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DAVID’S BRIDAL, INC.

2009 – 2012
REGIONAL EVENTS SUPERVISOR,MID-WEST, NORTH EAST, CANADA 

CHICAGO, IL 

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​• Revitalized ROI for third party store-level bridal show program in Midwest, Northeast regions and launched program in Canada which resulted in incremental sales in assigned markets; $11M+ in 2011 and $15M+ in 2012
• Coordinated and managed end-to-end event strategy, execution and budgets, for 100+ stores participation in 300 bridal trade shows a year which exceeded event goals and delivered positive KPIs
• Indirectly managed and trained 100+ store level event coordinators to execute strategy, meet and exceed event goals

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NORDSTROM, INC.

 

2006 – 2009

REGIONAL FASHION COORDINATOR, MID-WEST

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• Managed and produced a variety of high caliber fashion shows and designer events which enhanced the Nordstrom brand and generated revenue within full-lines stores
• Built strong working relationships with external partners to negotiate, book and schedule technical and creative assets including production teams, models, hair and make-up teams, freelance stylists and dressers
• Executed on-figure styling of models and talent based on seasonal vision and corporate style alignment
• Created and managed event and travel budgets, reconciled expenses to meet approved expenditures
• Participated in event site walk-through to creative, logistical and technical needs with vendor partners